Airbnb is doubling its investment in China, tripling its local workforce to 180, and rebranding itself as “Aibiying”, which means “welcome each other with love”, reportedly easier for Chinese travellers to pronounce.

The Airbnb Trips product is now being rolled out in China, and payment is offered via local methods such as Alipay and WeChat Pay. More than 80% of Airbnb users in China are under the age of 35, and the platform’s listings in the country have housed nearly 1.6 million travellers.

In the same way as Uber was (unsuccessfully) competing with its Chinese rival Didi, Airbnb will be competing with Tujia.com, a partner of Ascott in its Tujia Somerset brand.

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