AccorHotels is undergoing a major transformation to become a new breed of hospitality company, with a focus on serving local consumers as much as those travelling from out of town and looking to offer everyday solutions like holding packages or keys or recommending the best services nearby.

A two-month-long pilot programme in Paris found property managers from 10 different hotels across Paris getting to know the dry cleaners, florists, bakers, shopkeepers, and other service providers in their districts, and by building relationships, offer their services as a partnership to both guests and locals.

The company aims to acquire luxury rental broker Travel Keys and last year purchased the Fairmont, Raffles, the Swissotel brands and onefinestay, and invested in digital concierge provider John Paul, 25hours Hotels and Banyan Tree. The Accor loyalty programme currently has 32 million members with the potential to reach 106 million through its partner brands.

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