ASAP has welcomed the announcement from Booking.com that they are reporting strong growth in demand from consumers who are increasingly opting to book a serviced apartment for their UK stay.

With over 3,000 available in the UK including more than 1,000 in London alone, more leisure and business travellers can now enjoy the variety, range, flexibility and value for money that serviced apartments can offer.

This confirms the sector really can now offer the consumer the option of booking a serviced apartment wherever they choose to travel in the UK, and that 2016 will be a game-changing year.

The leaders of some of the fastest-growing operators confirm significant new openings in 2016 in the UK and globally, including Staycity, Go Native, SACO, Lamington, Lateral City, Apple Apartments, PREM Group, The Ascott Limited, Frasers Hospitality and Oakwood Worldwide.

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