According to this ‘Hotel Management’ article, there’s a revolution going on in the hospitality sector around how we define and choose hotels, led by five factors: digital innovations, such as mobile booking, check-in, payment and in-room service; the availability of internet marketing and the rise of OTAs leading to increased competition and pressure on room rates; consumers becoming more sophisticated and better educated via online ratings and more international travel, leading to them looking for a sense of local character in their hotel room and their stay; the rise of “bleisure” travel, ie taking a business trip and adding a few days of vacation at the beginning or end; the impact of the sharing economy and peer-to-peer lodging platforms.

It also discusses the growth of three types of accommodation: boutique, lifestyle and soft-brand hotels; sharing economy-meets-hotel options; and hybrid hotel products such as new lifestyle brands, which blend private-rental, hostel and hotel formats in a community living space shared also with locals.

The conclusion is that it is vital to seize the moment and adapt to the changing concept of hospitality to expand market share.

Read more:

Tagged with →