ASAP Member Old Town Chambers, 5* serviced apartments in Edinburgh, opened its Penthouse on the 29th of December to launch Edinburgh’s Hogmanay social media project #blogmanay.

Eighteen influential bloggers from across the globe, including six from China with a combined reach of over 10m people, attended the event before spending the following fortnight as tourists and reporting their experiences with their readers online.

The #blogmanay project is innovative, tapping into the incredible reach of influential bloggers to those who read, study and share their posts with others. Festivals Edinburgh and Marketing Edinburgh are behind the #blogmanay project and will host the bloggers throughout their stay, working with a variety of partners including Visit Scotland and the Fringe.

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