The ASAP 2017 Convention, this year with the theme ‘Rising Above the Challenge’, is a unique opportunity to be inspired by the best speakers around, hear valuable insights from, and interact with, the industry’s most experienced professionals, take part in educational seminars including our globally recognised Quality Accreditation Programme and network with operators, agents, investors and suppliers.

ASAP is the recognised trade body for owners, operators and agents, currently representing members in 130 cities and 17 countries with more members joining every day.  ASAP members collectively operate in excess of 100,000 apartments and offer more than 3 million bed nights per year.

The Convention Closing Address will be delivered by Deirdre Wells OBE – newly appointed Chairman of The Tourism Alliance and Chief Executive of UKinbound, when she will highlight the key strategic issues facing both the domestic and inbound tourism industries and the critical work the Tourism Alliance is undertaking to lobby Government on these issues at this time of real challenge for the industry.

“I am looking forward to sharing my thoughts on the opportunities for the Serviced Apartment Sector in growing their inbound business and working with them to provide an excellent welcome for our visitors.”

Deirdre Wells OBE, closing speaker, 2017 ASAP Convention

This address will be given at 1630, ahead of the informal drinks reception at 1715. Tickets can be ordered and the full programme downloaded on the dedicated website.

Deirdre Wells OBE was appointed Chief Executive of UKinbound in March 2014, following 20 years in Government at the Department for Culture, Media and Sport working on a variety of high-profile projects.

As Chief Executive, Deirdre represents the interests of the Association’s diverse membership of inbound tourism businesses, helping members to grow and develop their businesses and lobbying Government on their behalf on key industry issues including visas, taxation, and Brexit.

A passionate advocate for inbound tourism, Deirdre is also a member of the Tourism Industry Council, is Chair of the Tourism Alliance, and sits on the Board of the Tourism Society.

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