This article outlines the plans of Onefinestay’s new CEO Javier Cedillo-Espin, a longtime executive with AccorHotels and Starwood, and what he thinks about the future of Onefinestay and alternative accommodations.

He says the three brands Onefinestay Travel Keys, and Squarebreak were combined to give consumers more choice in luxury vacation rentals and private home rentals, now aiming for 180 destinations around the world; he plans a focus on measured growth, service, culture, and expanding into new regions including Asia in a curated way; he is confident that Onefinestay will break even by 2019, despite losing $37.3 million, pre-tax, in 2016. He doesn’t believe he will have to sacrifice quality for the sake of pursuing scale; he acknowledges there are many parties including Airbnb competing in the luxury vacation rental market; he hints that there will be more synergy among Onefinestay and AccorHotels’ other brands and business going forward; and believes the next disruptor in alternative accommodations will be using technology to create “hyper-personalisation” and creating and finding moments of joy for the guest.

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