Following VisitBritain CEO Sally Balcombe’s announcement last week that Chinese visitor numbers have increased by 40% in the first 9 months of 2015, an interesting new TripBarometer study, by TripAdvisorand the Boston Consulting Group, predicts an increase of 50% in global travel traffic coming from the Asia-Pacific region – as many as 1 billion people.

More than 5,000 travelers and hoteliers across Asia took part in the survey, and the results make very interesting reading about destinations, spend, activities, amenities and the hospitality industry in their own home regions.

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